7.1 What is the challenge of doing business in a socially-conscious world?

Corporate Bodies have long been accused of being soul-less and ruthlessly obsessed with financial gain. No soul to save, no body to be held accountable.

But a new vision has emerged.

The bottom line has just tripled or quadrupled. The responsibilities that reputable companies are taking into account now include:

a) bottom line profit
b) social/community support
c) clean or positive environmental scorecard
d) good governance and transparent accountability

Duegood can help you take the leap from a fiscal bottom line to an integrity bottom line.