5.1 Start anywhere...but do start.Express and help articulate your vision, analyze your approach, offer ideas and options to help shift attitudes, values and behaviours. Vision: The view of the future based on your company's specific goals and beliefs. Goals: Articulate what is important and decide where values and efforts should be placed. Words: Expressing, clarifying and analyzing the words to represent your organization’s influence on the world - socially conscious marketing. Images: The presentation of the words and images to the public through communication design. Demonstrate your responsibility.
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